2025 All-Star Campaign

The Minnesota Timberwolves primary objective for 2025 All-Star was to create a campaign that grabs attention and generates engagement, resulting in Anthony Edwards being fan-voted into the All-Star game, as well as ranking top 3 in the NBA's team activation contest.  The inspiration behind this campaign was referencing the intersection that is Minneapolis Sound and the Bay Area’s innovative musical culture, to nod to the connection between the Timberwolves home city and the host city of the 2025 NBA All-Star Game.  I was influenced by Minneapolis icon Prince, as well as late 60-early 70s concert and movie posters.  I was tasked with developing a creative container along with all owned, paid, and OOH assets.