Minnesota Twins 2020

The Minnesota Twins were looking for a way to keep their audience engaged during a season of no fans at Target Field due to the COVID-19 pandemic. Through the use of the 2020 campaign, which featured highly stimulating graphics and videos, the brand marketing department produced content all geared toward social media.  We repurposed 3D & 2D animations typically only used for stadium scoreboards and LED signage and uploaded them to social sites such as Instagram and Twitter. We discovered that social media engagement went up tremendously with the Minnesota Twins Instagram account generating more followers and likes than ever before.