Minnesota Twins 2021

The goal of the Minnesota Twins 2021 campaign was to reclaim their fans and critics that otherwise wrote them off. With a tagline of "Underestimate At Your Own Risk" the style was eye catching, bright, and had a touch of throwback. Motion was integral to the 2021 Twins campaign. Using 8-bit style, assets were used to accompany any and every moment for the team. The treatments, icons, and textures not only pay homage to the video game glory days, they do so with a modern twist. Glitches, pops of color, and more enrich the entire campaign. Brought in as a freelance multimedia designer, I created animated stadium scoreboards, LED signage around Target Field, and game day elements used throughout the season.