Bring The Nice

The Minnesota Timberwolves partnered with local advertising agency Zambezi to create a brand new campaign for the 2024-25 season.  "Bring the Nice" was created to give fans permission to redefine what it means to be nice. As Midwesterners, sure we can be overly kind, generous, maybe even a little passive aggressive. But at the core of who we are, we unapologetically want to win, and it's okay to have fun while doing it. And this team is ready to swap "nice" for "niiiiiiice". I created out of home billboards throughout the season that were located around downtown Minneapolis to help introduce, promote, and hype up the new campaign.