The Hunt Is On 2.0

The Minnesota Timberwolves launched “The Hunt Is On” campaign in the spring of 2023 in order to push ticket sales leading up to their playoff hunt. Due to the success and popularity of The Hunt Is On, the Minnesota Timberwolves decided to revamp the campaign and create a 2.0 version for the 2024 season. The goal of this campaign was to drive awareness and boost ticket sales leading into the 2024 playoff run. Pairing ferocious emotion, game action imagery, along with city and forest elements, The Hunt Is On 2.0 came to life. This campaign was translated into owned, paid, and out of home assets that were placed all over Minnesota.